Website Comments

Use Website Comments to Move Your Business Forward!

Every day, businesses get mountains of website comments from customers and potential customers. Some are asking for changes or additions to your product or service. Some are looking for more information about your company. Still others want to give you their opinions — good or bad — about their experience with your product. In today’s customer-empowered marketplace, you need a way to understand and act on what customers are saying.

Island Data will help you take website comments and transform them into business-building action. We take large volumes of customer comments — feedback they’ve given you in their own words — and transform them into quantifiable, easy–to–understand groupings. We then deliver the information in graphical, dashboard format, so you can easily access and review them, providing you with insights on how to improve your products or service, and how to attract new customers and retain existing ones.

Island Data allows you to tap into the power of website comments by:

Providing a spontaneous, “in-the-moment” window into customers’ minds
Unlike surveys or other standard forms of customer feedback, website comments are delivered in the moment the customer is experiencing your product or service. The situation is fresh in the customer’s mind, and their comments are packed with the emotions — good or bad — that result from their interaction with your company. They’re not reflecting back on some event from days, weeks, or months ago. You get a pure, in-depth understanding of what they think, so you have a clear idea of what you’ve done well, and what needs improvement.

Understanding what’s most important to customers
The text-based customer feedback you get from your website has traditionally been nearly impossible to review, categorize and track. Especially if you get large volumes of website comments, you’d need and army of employees to stay on top of it all. But Island Data’s automated solution categorizes and reports on all your customer comments. Now you know which issues come up most, and which are most likely to delight or alienate customers. Armed with these insights, you know how to prioritize your limited resources to have the biggest impact.

Track your progress as you make changes
Now you have a tool to measure your progress as you address the issues your customers raise in their website comments. For example, as you make changes to address a service or delivery issue, you can watch the volume of comments related to that issue decrease or disappear altogether. If the comments aren’t going down, you know the job’s not done.