Island Data Appotints Software-As-A-Service Insudtry Veteran Jodi Maxson as Executive VP of Sales and Marketing

Maxson Brings Impressive 20-Year Track Record of Sales Growth and Executive Leadership Experience in Hi-tech Industry and SaaS Market.

CARLSBAD, CA -- October 16, 2007 -- Island Data Corporation, the leading Customer Insight Analytics software company that delivers real-time market and business intelligence to customer-centric enterprises, today announced that Jodi Maxson has joined the company as executive vice president of sales and marketing. Ms. Maxson brings to Island Data more than 20 years of executive leadership experience in the high technology industry, with specific emphasis in software-as-a-service (SaaS). She is charged with growing company revenues and establishing a high-performance, results-driven sales and marketing organization.

“Jodi is a dynamic executive with a proven track record of business success in SaaS,” said Richard J. Brekka, founder and managing partner at Dolphin Equity Partners. “Her background will be a major asset for Island Data in accelerating early adoption of its Customer Insight Analytics solution.”

“Island Data is establishing itself as a leader in a new web analytics market segment for managing explicit customer feedback with the Insight RT™ product,” said Ms. Maxson. “I was attracted to the company because of its stellar visionary customer list and advanced text analysis technology. The SaaS business model is the preferred software distribution method as the Internet continues to grow as a business medium. Island Data is poised to capitalize on this tremendous opportunity and I am excited to be a part of the company's management team.”

About Island Data Corporation
Island Data Corporation, www.islanddata.com, is the innovator in Customer Insight Analytics solutions that deliver real-time market and business intelligence for global online enterprises.  Island Data’s software-as-a-service, Insight RT, allows customer-centric organizations to listen to and better understand their customers’ needs, thoughts, and opinions.  Insight RT automates customer feedback management across the enterprise and provides access to important unstructured textual data in the executive suite.  Insight RT generates True Customer Insights™ that enable CMOs, CIOs, CEOs and their profit center operating managers to track key performance indicators and optimize the customer experience at every touch point.  Internet industry leaders eHarmony, Microsoft, Wal-Mart, and Yahoo have deployed Insight RT to support continuous improvement of their brand reputation, product innovation, and customer service business practices.  Island Data is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures.

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Press Contact

Jodi Maxson
Executive Vice President, Sales & Marketing
(760) 517-4100
jodi@islanddata.com