Feedback Form

Every customer feedback form is an opportunity.

So your company took the time to create a feedback form for customers. Maybe on your web site. Maybe at retail outlets. Maybe in surveys. You are serious about wanting to hear from them. But you quickly realize that the sheer volume of feedback they generate is huge. How do you handle it all? How do you make sure you’re listening and taking action on what they’re telling you?

Island Data can help you turn lots of comments from feedback forms into a source of powerful business insights. We gather all the open-ended text comments your customers send you, and analyze them, organizing them into easily understood categories. And we provide easy to access dashboards that show you at a glance what your customers are talking about. Which aspects of your products, your service or your company are generating the most comments. What they like and what they don’t.

Now those feedback forms are a source of strategic insights, helping you focus on the things that will get you more new customers, and keep your existing customers happy. In today’s customer-centric marketplace, you have to ensure that every single feedback form is working hard for you.

With Island Data’s Enterprise Feedback solution, you can:

Capture pure, spontaneous customer comments
You want customer comments when they’re fresh on the customer’s mind, so the feedback captures exactly what they’re experiencing – positive or negative. The emotion of the moment isn’t tempered by time or the haze of recollection, as with surveys that take place after the fact. And you get the comments in their own words, not from the multiple choice list in a survey. They talk about what’s on their mind, rather than responding only to the questions in the survey.

Prioritize your initiatives
Who better to help your company decide where to invest its limited time and resources than your customers? Island Data allows you to see which issues customers mention most frequently, which issues are generating positive comments, and which issues are trending negative. Every customer feedback form is a vote for how to focus your efforts, a way to separate the mission critical initiatives from the merely nice-to-haves ones.