Customer Statistics

Get customer statistics that result in customer insights.

Your business tracks all sorts of customer statistics — web site metrics, CRM information and sales data. But one source of customer statistics — your customers' comments — has traditionally been difficult to turn into quantifiable data that you can use. Customers give you comments in text form — at your web site, on comment cards, in emails and support requests. And the information locked away in those comments can be a powerful tool to drive new products, improve service and customer retention. But companies have relied on manual processes to review customer comments, or in some cases, they simply let the comments pile up, unseen.

But with Island Data, you can turn those unwieldy customer comments into valuable insights. We aggregate, analyze, categorize and track the feedback you get from customers, and turn it into easily understood customer statistics. You'll see what your customers love, what they hate, what they want and what they don't. You'll know exactly what you need to do to improve your customer experience, increase satisfaction and grow your business.

With Island Data's Enterprise Feedback solution, you can:

Improve Your Products and Service

Customer statistics don't lie. When you can quantify customer comments, you can pinpoint what is working with your products and service and what isn't. Now you don't have to rely on anecdotal information. You can quantify exactly how many customers are requesting a change to a product, or how many are dissatisfied with your service. Island Data gives you a new set of metrics you can use to manage and improve every aspect of your customer experience.

Prioritize your initiatives

When your customer feedback is quantifiable, you get new insight into which initiatives will have the biggest impact on your business. Your customers will tell you in their own words which aspects of your product or service delight them and which alienate them. Every comment is like a vote they cast to tell you where they want you to focus your resources NOW. Island Data reports on their "votes" by volume, so you see which issues are priorities, and which can wait till later.