Customer Intelligence

As markets become ever more competitive for customers, businesses that have better customer intelligence are at a major competitive advantage. Gathering, analyzing and acting on customer intelligence — the issues, mindset, desires and biases of your existing and potential customers — can mean the difference between success and failure in the web 2.0 world.

Many companies are already receiving large volumes of customer feedback. Comment cards, emails, survey responses that allow customers to provide feedback in their own words can provide a goldmine of customer intelligence. Unfortunately, few companies have a formalized process that allows them to take action on this information. Now, Island Data’s customer intelligence solution allows you to extract valuable, meaningful insights from the feedback your customers provide you.

Island Data has processed over 350 million customer comments for companies like AT&T, Microsoft, Yahoo and others. Our customer intelligence solution gathers, categorizes and reports on these comments, so you can quickly and easily access and understand what your customers love, hate and don’t understand about your product or service.

Armed with the customer intelligence Island Data provides you can:

•  Make meaningful improvements to your products and services. Island Data quantifies customer feedback, allowing you to quickly grasp the issues that are most important to your customers. You know what needs to be addressed immediately, and what can wait until later.

•  Increase customer satisfaction and retention. Now that you have identified the issues to address, you can make changes to your products, services and policies fast — before you alienate customers and lose business.

•  Discover new uses for your products. As customers start using your products, they often find new uses and applications that you might not have intended or imagined. Island Data will uncover these new uses, providing you with opportunities to generate incremental revenue from marketing these new uses or perhaps versioning an entirely new product or line extension as a result.